Logo Design
The art and process of logo design. Grid systems, versatility testing, and the decisions behind great marks.
All Logo Design articles
Types of Logos: The 7 Logo Styles and When to Use Each
The seven logo styles every designer should know, from the wordmark to the emblem, with real brand examples and a clear rule for when to use each.
Logo File Formats Explained: SVG, PNG, PDF, AI, EPS
SVG for web. PNG for slides. PDF for print. AI and EPS for editing. The complete guide to which logo file format to use, when, and exactly why.
Logo Redesign Process: 7 Steps from Audit to Rollout
The full logo redesign process from audit to rollout. Real examples from Pepsi, Burger King, Mailchimp, and Johnson & Johnson, plus real timelines and costs.
Responsive Logo Design: How to Build a Logo That Works at Every Size
A working guide to designing logos that survive the favicon, the billboard, and everything in between. The four-tier system, the size thresholds that matter, and the brands doing it right in 2026.
The Logo Audit
Twelve questions, five failure modes, and the moment to restart. A diagnostic for any logo about to ship.
Logo Variants in 2026: The Full Brand Mark Family Every System Needs
Logo variants are how a brand mark survives every surface it lands on in 2026. Here is the full family, primary, secondary, monogram, wordmark, mark-only, horizontal, stacked, app icon, favicon, social avatar, motion sting, with the rules for each and the systems Linear, Vercel, Stripe, Notion, and Anthropic actually ship.
Responsive Logo Systems: How to Build a Logo That Works at Every Size
A complete guide to responsive logo design. The four-tier ladder every modern brand needs, the simplification rules that keep marks legible at 16 pixels, and the file inventory designers should actually ship.
The Logo Animation Guide: When to Move, How to Move, and What to Cut
A working guide to logo animation. The four motion modes every brand needs, the six animation patterns that survive at every size, and the brief that gets you a usable animated logo in two rounds, not seven.
Logo Grid Construction: The 4 Grid Systems and When to Use Each
There are four logo grids, not one: Base, Construction, Lockup, and Clearspace. What each is for, when it happens, the four base grid shapes including golden ratio, teardowns of Apple, Twitter, Mastercard, NBC and FedEx, and where good marks break the grid on purpose.
Wordmark vs Lettermark Logos: How to Choose the Right Type for Your Brand
A working designer's framework for picking between a wordmark and a lettermark. Real brand examples, legibility tradeoffs at small sizes, and a flowchart that maps your name length and industry to the right logo type.
The Logo Design Process: From Brief to Final Files in 7 Steps
The end-to-end logo design process a working designer actually uses. Brief, research, concept, sketch, vector, variants, handoff. Real template and delivery checklist inside.
Minimalist Logo Design: Less Mark, More Meaning
The five principles behind minimalist logos that actually work. One idea per mark, geometric foundation, and the reduction process that gets you there.