Logo Design
The art and process of logo design. Grid systems, versatility testing, and the decisions behind great marks.
All Logo Design articles
Logo File Formats Explained: SVG, PNG, PDF, AI, EPS
SVG for web. PNG for slides. PDF for print. AI and EPS for editing. The complete guide to which logo file format to use, when, and exactly why.
Logo Redesign Process: 7 Steps from Audit to Rollout
The full logo redesign process from audit to rollout. Real examples from Pepsi, Burger King, Mailchimp, and Johnson & Johnson, plus real timelines and costs.
Responsive Logo Design: How to Build a Logo That Works at Every Size
A working guide to designing logos that survive the favicon, the billboard, and everything in between. The four-tier system, the size thresholds that matter, and the brands doing it right in 2026.
The Logo Audit
Twelve questions, five failure modes, and the moment to restart. A diagnostic for any logo about to ship.
Logo Variants in 2026: The Full Brand Mark Family Every System Needs
Logo variants are how a brand mark survives every surface it lands on in 2026. Here is the full family, primary, secondary, monogram, wordmark, mark-only, horizontal, stacked, app icon, favicon, social avatar, motion sting, with the rules for each and the systems Linear, Vercel, Stripe, Notion, and Anthropic actually ship.
Responsive Logo Systems: How to Build a Logo That Works at Every Size
A complete guide to responsive logo design. The four-tier ladder every modern brand needs, the simplification rules that keep marks legible at 16 pixels, and the file inventory designers should actually ship.
The Logo Animation Guide: When to Move, How to Move, and What to Cut
A working guide to logo animation. The four motion modes every brand needs, the six animation patterns that survive at every size, and the brief that gets you a usable animated logo in two rounds, not seven.
Logo Grid Construction: How Designers Actually Build Geometric Logos
A working designer's guide to building logos against a grid. Golden-ratio circles, the 8-point grid, modular construction, real teardowns of Apple, Twitter, Mastercard, NBC, FedEx, Pepsi, and the rule for when grids help vs when they overengineer.
Wordmark vs Lettermark Logos: How to Choose the Right Type for Your Brand
A working designer's framework for picking between a wordmark and a lettermark. Real brand examples, legibility tradeoffs at small sizes, and a flowchart that maps your name length and industry to the right logo type.
GuideThe Logo Design Process: From Brief to Final Files in 7 Steps
The end-to-end logo design process a working designer actually uses. Brief, research, concept, sketch, vector, variants, handoff. Real template and delivery checklist inside.
Minimalist Logo Design: Less Mark, More Meaning
The five principles behind minimalist logos that actually work. One idea per mark, geometric foundation, and the reduction process that gets you there.