Typography
Type selection, font pairing, hierarchy, and the subtle details that separate good typography from great.
All Typography articles
Variable Fonts: A Designer's Working Guide for 2026
What variable fonts actually do, why they replace font families, with teardowns of Inter, Recursive, Apple SF Pro, IBM Plex, and a picking framework.
GuidePrint Design Principles Every Designer Should Steal
Print designers solved hierarchy, grid, rhythm, and restraint decades ago. Here is the canonical guide to what digital designers should steal in 2026.
Display Typeface Selection: How to Pick a Headline Font That Actually Fits
A working guide to display type selection. The four-question framework, the seven categories that cover modern display use, the pairing rules with body type, and the matching test that catches bad picks early.
Variable Fonts in Production: How to Ship Them Without Wrecking Performance
A working guide to variable fonts in production. The four axes worth shipping, the subsetting strategy that cuts file size in half, and the loading recipe that keeps the page from jumping.
Typography in Branding: How Fonts Shape What People Think About Your Business
Typeface choice is brand strategy, not brand decoration. How type creates trust, signals positioning, and moves conversion, with real brand examples and a 5-question audit.
Typographic Hierarchy: How to Build One That Actually Reads
How to build a typographic hierarchy from scratch using real scale ratios, weight contrast, leading, and tracking. Plus the failures that kill most hierarchies before launch.
Serif vs. Sans Serif: When to Use Each (And When It Doesn't Matter)
The honest take on serif vs sans serif. Where the distinction actually matters, where the readability myth falls apart, and a decision framework that ignores trends.
Modular Type Scale: How to Build a Consistent Typography System
A step-by-step build of a modular type scale, translated into design tokens, Figma variables, and Tailwind CSS. Real ratios, real implementations, and the rules that keep a scale from collapsing once the team starts shipping.
Font Pairing: A Practical Guide for Designers Who Hate Guessing
A decision framework for pairing fonts that actually works, plus 12 tested combinations and the rules that make them survive a real design system.
Typography System Design: How to Build Type That Scales
How to design a typography system that stays consistent from mobile to billboard. The scales, pairings, and rules that separate professional type from amateur font picking.