Typography Scale
A typography scale brings order to text hierarchy without guesswork. Common ratios include the major third (1.25), perfect fourth (1.333), and golden ratio (1.618). Starting from a base size (typically 16px), each step up multiplies by the ratio. The result is a set of sizes that feel naturally proportional. Without a scale, designers pick arbitrary sizes that create inconsistent visual weight and weaken the overall hierarchy.
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Related terms
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Visual Hierarchy
The arrangement of design elements so the eye processes them in a deliberate order, controlled by size, contrast, color, spacing, and position.
Typography Hierarchy
The system of font sizes, weights, and styles that guides the reader's eye through content in order of importance.
Focal Point
The first element the eye is drawn to in a composition. Established through size, contrast, color, or isolation, a focal point anchors the entire visual hierarchy.