web design ui

Visual Hierarchy

The arrangement of design elements so the eye processes them in a deliberate order, controlled by size, contrast, color, spacing, and position.

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Related Terms

The visible elements of a brand: logo, color palette, typography, imagery style, and layout patterns.

The system of font sizes, weights, and styles that guides the reader's eye through content in order of importance.

The defined set of colors a brand uses across all materials, typically including primary, secondary, accent, and neutral colors.