Pearl marble sculpted hand with crystal nails on black, the white Lyonne wordmark threading behind the fingers

Lyonne

FASHION · 2025

Not made to stand out. Made to belong.

Model in deep red gel light with a blue light bar across the eyes and chain earrings, the white Lyonne wordmark centered

The tension

Composed until it isn’t

Lyonne is understated luxury built on restraint. A geometric wordmark whose two N letterforms merge into one diagonal, oxblood Rosewood on folders, cards and prints, hairline serif taglines. Then the photography deliberately loosens: red gel, a light bar across the eyes, motion blur, a sculpted marble hand with crystal nails. That tension between a calm system and charged imagery is the brand.

The construction

One diagonal, shared

Rosewood
#610009
Limed Ash
#6B7C6A
Seashell
#F2F1ED
Onyx
#0E0E10

The campaign, numbered

01 — 04
Red gel campaign frame: a model reclining with motion-blurred hair, face resting in an open hand
01
Red gel campaign frame: a model lying back with a hard bar of warm light across the frame
02
Oat Lyonne t-shirt with the chest wordmark, a black overshirt draped across the shoulders
NN
Raw denim jacket seen from behind, hands clasped at the back
NN
Red gel campaign frame: a model leaning into a wedge of warm light in a striped jacket
03
Red gel campaign frame shot from above: a model standing in a long shadow, seen from overhead
04
Olive overcoat worn open over a white shirt, hands holding the front edges
NN
Back of a dark Lyonne hoodie with the tonal wordmark print, hood up
NN
Hands holding a Rosewood red square folder with the serif Lyonne Fabric Style lockup, out of darkness
We sketch, erase, rework, until a piece finally feels balanced.

From the Lyonne manifesto

Rosewood and cream Lyonne business cards with the merged NN monogram, barcode and contact details, over a black and white portrait
Back of a white Lyonne varsity jacket with the red wordmark, worn by a model with a sculptural updo beside fluted glass
Black crossbody bag with a red woven Lyonne tab, worn across a black sweatshirt
White Lyonne shopping bag with the monogram and Made To Outlast Trends tagline, carried against a grey suit
Close detail of the woven Lyonne label stitched to a dark green technical jacket
Profile portrait of a model with hair drawn back, in a cream turtleneck

Made To Outlast Trends

One that celebrates individuality, restraint, and the power of subtle expression.

Every Form
Evokes Emotion

Lyonne
A model seen from behind in a denim jacket, long crimped copper hair falling down the backMade to outlast trends
Lyonne
A hand drawing up the zip of an olive technical jacket with the Lyonne wordmark at the chest
Lyonne
A figure smeared into vertical streaks by a long exposure, clamped between two studio stands
Editorial spread: a freckled model with pale blue eyeliner beside a seated denim look, the red Lyonne wordmark running across both frames

Made To Outlast Trends

Made by

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