Made by fireFrance
ÂTRE, a French restaurant that cooks on open flame. Made by fire.
A woman in a white shirt lifting a forkful of pasta at a laid table
ÂTREFrance Restaurant

Fire is not how the food is cooked. It is the room.

Âtre is French for hearth. Flame, flavour and French hospitality, in one warm room.

Figs and cheese on toast on a green ceramic plate, on a white table in a dark dining room

01 · The mark

An ember, falling into the bowl that catches it.

Two shapes on one grid. The diamond is the fire, the bowl is the hearth, and the wordmark sets flush to the ember’s line.

02 · Colour

Six colours, and only one of them is loud.

Deep Orange never appears as a tint or a border. It arrives as a whole field, three times in the whole identity, and that is what makes it read as the brand.

Mirage131925The room after dark
Light Navy Blue295B88The sea half of the menu
Deep SaffronFD992FThe light a flame throws
Deep OrangeDF4D0CThe brand, full bleed
Spring WoodF9F5F1Paper, linen, plate
Pinkish TanD6A07ASkin, in warm light
Four blueberries stacked in a column, lit against a graded dark blue ground

Premium
Ingredients

A chef in a dark ATRE apron spooning sauce over a plated dish

03 · The poster

Meat flaming on a wooden board in the dark

Le Luxe Culinaire

Where Flavor
Ignites

ÂTRESince 2018

04 · In the room

Gold on red leather, and nothing else on the cover.

The ATRE menu in gold foil on deep red leather, lit warm
A plated dish on a burnt orange bowl, shot close and warm
Made by fire
A close crop of raw salmon, the grain of the fillet filling the frame
Meat smoking on a small grill tray in the dark, the smoke lit from the side
A cook in a red ATRE apron holding a plated dish
Two hands holding a burnt orange plate of pasta above a deep teal cloth

Fait Au Feu

L’Art Culinaire Français

THE WARMTH OF
FRENCH DINING

The finest meats and fresh seafood, transformed by open flame into French cooking and genuine hospitality.

A server in black carrying a bowl of pasta and a bottle of wine

05 · At the table

Saveurs
dans le Verre

À Votre Santé. The glass carries the same warmth the plate does.

A hand holding a fluted glass of amber spirit, lit against black
A close crop of raw salmon, the grain of the fillet filling the frame
Meat smoking on a small grill tray in the dark, the smoke lit from the side

THE FINEST OF
LAND & SEA

Grilled steaks · Flame-kissed salmon · Fresh seafood

A hand holding a cream card with ATRE printed large in orange, against black
The card, in Deep Orange
A server in black carrying a bowl of pasta and a bottle of wine
Service, in black

06 · In service

At stamp size the hearth still reads.

The back of a white service shirt printed ATRE, a low bun above it
An ATRE napkin folded over the cane seat of a red chair beside a marble counter
A chef's cream coat with the ATRE hearth mark at the chest
Gold cutlery folded into a cream napkin printed ATRE, on black
Gold on linen
The ATRE mark and wordmark embossed into a swept field of butter
ÂTRE

One hearth, drawn once, and a room that smells of it before you sit down.

Brainy Studio · Restaurant identity · 2026

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