Dalleh/ 2025

Dalleh

A bilingual identity for authentic Omani coffee, poured from the dallah

Visual IdentityLogo DesignPackagingIllustrationTypographyCafé & Bakery
Olive Light Roast and caramel Medium Roast Dalleh coffee bags side by side on a linen cream ground

Brand identity for Dalleh, a premium Omani Arabic coffee brand: a bilingual serif wordmark with a custom Arabic counterpart, hand drawn dallah illustration, a six color linen and olive system, packaging, posters, menu, cups and apparel.

Dálleh

A Cup Before Conversation

Cream Arabic wordmark stacked over the Dalleh serif logotype on a macro photograph of roasted beans, inside a notched cream frame

The ritual

Hospitality before commerce

A dallah is the traditional Arabic coffee pot, and everything in this identity pours from it. A bilingual wordmark drawn as equals, a double coffee drop mark that doubles as quotation marks, hand drawn line illustration of the pot and the menu. Old ritual, modern retail surface, built for an Omani coffee brand that hosts before it sells.

The custom Arabic wordmark outlined in brown on a linen ground with fine construction grid guides
HEX[676127]RGB[103 / 97 / 39]
Himalaya
800
700
600
HEX[5E3313]RGB[94 / 51 / 19]
Espresso
800
700
600
HEX[925F2A]RGB[146 / 95 / 42]
Potters Clay
HEX[D3B9A2]RGB[211 / 185 / 162]
Coral Reef
HEX[141414]RGB[20 / 20 / 20]
Onyx
HEX[E9E2D0]RGB[233 / 226 / 208]
Satin Linen
HospitalityTimelessCalm ConfidencePassed From Hand To Hand
Four overlapping Dalleh brand posters in blush, russet, pale sage and espresso brown carrying the campaign line and manifesto copy
Olive menu card with cream hand drawn icons layered over a cream text menu, falling coffee beans behind

“Refined For Today, And Crafted For Those Who Value Meaning As Much As Flavor.”

Set inside the Dalleh double drop marks
Espresso machine pouring into a cream Dalleh paper cup in a dark steel environment

Worn, carried, poured

The identity ends up where it belongs, on a shift. The cream tee behind the machine, the carrier lifted off the counter, the cup in the queue. The brand is simply present in a working cafe, which is the whole point of it.

Barista at the espresso machine wearing the cream Dalleh tee with the brown logotype
Hand lifting a cream Dalleh cup carrier with two iced coffees against a near black ground

Before Words. Before Meetings. Before Goodbyes.

Visual Identity · Logo Design · Packaging · Illustration · Typography

Made by

Start a project
Next caseIndigoAn energy brand with a laboratory's discipline and sudden heatOpen