Font Pairing
Font pairing is strategy, not decoration. The strongest pairings contrast in structure (geometric sans with humanist serif) while sharing proportional qualities like x-height. One voice per role: heading typeface carries personality, body typeface carries content, UI typeface carries function. Two fonts is almost always enough. Three is the maximum for any manageable system. Every additional typeface multiplies the number of pairing, weight, and responsive decisions exponentially.
Read the full guide
Related terms
Keep exploring
Type Scale
A set of font sizes generated from a consistent mathematical ratio. Instead of picking sizes by feel, you pick a base size and a ratio, and every other size flows from that relationship.
Typography Hierarchy
The system of font sizes, weights, and styles that guides the reader's eye through content in order of importance.