VivE Case Study | Brainy Studio

Lime Basil

Zesty lime, fresh basil.

A face blurred by a swirl of motion, lips pursed, on white

A little more alive

Probiotic goodness in one seriously fun can. From zesty Lime Basil to smooth Ginger Pear and bright Orange Sage.

01 · The system

One can. Three fruits. Colour is the only thing that changes.

One wordmark, one silhouette per fruit, one pill of colour to name it. Nothing else on the can moves between flavours.

Ginger Pear

Juicy pear blends with warm ginger for a smooth, lively sip.

Orange Sage

Bright orange pairs with aromatic sage for a bold, refreshing finish.

Lime Basil

Zesty lime meets fresh basil for a crisp, herbaceous kick.

Shelf-ready identity

Can
Package

Ginger Pear

Sparkling probiotic soda
8.4 fl.oz / 250ml

Orange Sage

Sparkling probiotic soda
8.4 fl.oz / 250ml

Lime Basil

Sparkling probiotic soda
8.4 fl.oz / 250ml

Color-Coded

Visual System

Functional Can

02 · The window

The fruit is the window.

The silhouette carries the whole identity, so it can cut a window into anything.

A close portrait of a woman looking up and to the side, lips pursed, warm skin and blonde hair

SPARK SOMETHING FRESH

FIZZ WITH BENEFITS

BUBBLES DAILY

Lime Basil

03 · The label

Everything on the can, and where it goes.

Change the flavour and four things follow: the fruit, the pill, the name, the ingredients.

Lime Basil

Sparkling probiotic soda

8.4 fl.OZ / 250ML

PLANT-BASED

GUT FRIENDLY

ZERO SUGARS

Serving Facts

Serving size

12 fl oz (355 ml)

2 serving per container

Amount Per Serving

Calories

% Daily Value*

Total Fat 0g

Total Carbohydrate 16g

Protein 1g

Carbohydrates 4.7g

4.7%

Fibre 0.0 g

Salt 0.0 g

Ingredients

Carbonated water, organic lime, stevia, probiotics, basil

No added sugars

Non-GMO
Ingredients

Vegan
friendly

Serve chilled

Formulated in Miami, FL.

Made in USA

infinitely recyclable

04 · In hand

Cold, in the sun, in somebody’s hand.

The wordmark sits low, under the thumb. The fruit sits high, clear of the fingers.

Three hands holding three VivE cans stacked down a mint ground: Ginger Pear at the top, Lime Basil, then Orange Sage

A close crop of a cold VivE Orange Sage can covered in condensation, the orange silhouette and the pill sharp on bone

Lime Basil

Ginger Pear

Orange Sage

The pill

One pill of colour is the whole flavour system.

The only place colour appears on the can, so the only thing a hand has to find.

A woman in a white cap and sunglasses lifting a VivE Orange Sage can against a clear blue sky, the frame blurred by motion

05 · The campaign

Two friends in the sun holding an Orange Sage and a Lime Basil can side by side — Two cans, one afternoon

A hand squeezing half an orange over an open VivE Orange Sage can against a pink wall — Orange Sage, from the orange

A VivE can held up over a red cap against blue sky, the whole frame streaked with motion blur

06 · The posters

Three cards, three tones, the same words.

Ginger Pear

FRESH

BUBBLES

Orange Sage

FRESH

BUBBLES

Lime Basil

FRESH

BUBBLES

07 · Off the can

The silhouette goes where the can cannot.

A clear acrylic VivE keychain carrying the lemon silhouette, clipped to white trousers with the sea behind — Acrylic keychain, the lemon

An opened VivE Orange Sage can beside a tall glass of the soda on a sunlit beige table — Opened, poured

Tee, one colour on white

A woman holding two lemon slices over her eyes, tongue out, on white — Campaign

Ginger PearOrange SageLime Basil

One silhouette, three flavours, one can you would pick up first.

Brainy Studio · Packaging concept · 2026

VivE. Sparkling probiotic soda.

One can. Three fruits. Colour is the only thing that changes.

The fruit is the window.

Everything on the can, and where it goes.

Cold, in the sun, in somebody’s hand.

One pill of colour is the whole flavour system.

Three cards, three tones, the same words.

The silhouette goes where the can cannot.