Free venture diagnostic
The Business Genome
Map your venture across 11 dimensions in minutes. A free diagnostic from Brainy Studio that shows you where your venture is strong, where it is thin, and what to fix first.
No account needed to start.
How it works
Answer a short conversational intake
Describe your venture in your own words. The intake adapts to your stage, so early ideas and live businesses get different questions.
Get your genome across 11 dimensions
Your answers map onto 11 dimensions of your venture, from the customer and the problem to the business model, brand, and team.
Share your passport when you are ready
Your results live in a passport you control. Share it with your team, advisors, or the Brainy Studio team when you want a second pair of eyes.
The 11 dimensions
Every genome reads your venture across the same 11 dimensions, so you can see the whole picture in one place. The strongest dimension is your leverage. The weakest is your first fix.
Customer & Job
Who the first customer is and the job they are trying to get done.
Problem & Why Now
The problem in one sentence and what changed that makes it worth solving now.
Offer & Value Proposition
What you make and the specific pains it removes for that customer.
Differentiation & Positioning
What people use today instead of you and what you can do that those alternatives cannot.
Market & Size
How many customers exist and the narrow segment you would win first.
Business & Revenue Model
How money comes in and whether a customer pays you more than they cost to serve.
Go-to-Market & Reach
Where the first hundred customers come from and which channel has actually worked.
Brand Identity
Why the venture exists beyond profit and how it should feel and sound.
Roadmap & Milestones
The next build or experiment and the number that tells you it worked.
Team & Resources
Who is building this, what they have built before, and the biggest gap on the team.
The Ask & Success Metrics
What you need right now and the metric that proves it is working.
Ventures that started here
CRUST and Budy both ran this diagnostic before any design work. For CRUST, the readout showed a strong product story with weak visual consistency, so the work focused on a brand system the team could apply on their own. For Budy, the gap was positioning, so the launch work started with the message before any visuals. In both cases, the diagnostic decided where the budget went first.
See your venture in full
The diagnostic is free, takes minutes, and you keep the results.
No account needed to start.
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